If There Isn’t Credit : Don’t Spread It

Copyright Symbol“If there isn’t credit, don’t spread it.”
— Brenda Johima

You wouldn’t think twice about walking into a retail store and stealing whatever you want and then saying that you created it? (unless you are a criminal or want to be one)

You wouldn’t think of walking into an art gallery and taking a piece of art off the wall, walking out the door and then proudly displaying it as your own, would you? (please say no)

I’m passionate about the arts, an advocate for artists, and the topic of intellectual copyright is about to get a lot HOTTER than it already is right now, and it is pretty HOT right now.

(p.s. When I say “arts” I mean art, photography, design, cartoons, images, graphics, writing, poetry, paintings, and any of the creative and expressive arts that we now use as marketing and sales tools online.)

What if you want an image that you see online?

  • Play safe. Ask permission. Get permission in writing. Pay for it. Feed an artist. Pay a Pro.
  • Read the T.O.S. (terms of service) as you may be able to use it, with some stipulations
  • Read and educate yourself on copyright law and creative commons and image licensing
  • On social networks, it’s simple. Before you click that “share” or “pin it” button, see if there is credit attached to the original content creator (artist/photographer) … if there isn’t and it’s still OK to share it and you want to … simply add it in. Re-pin and add credit, the full first and last name of the artist, and ideally, a link to their website. This is good karma, and keeps artists and photographers in business.
  • What if you don’t know who made it? Look it up. Find out. Be a research-aholic (like I am) … Google can be your friend to find out who the original creator of an image is. Or, ask on social networks. Ask a question in the comment threads, “who is the artist?” … or “who is the photographer?” … this enables you to add it into your post, and also wakes others up to be accountable in their image sharing as well.

Artists, Photographers, and Designers make for a more beautiful web. Can you imagine the internet filled with only text copy? (like it was in the olden days) … booooorrrinnngg.

Conscious and purposeful sharing of images online on social networks with credit to the original source gives credit where credit is due, and also is a reflection of you as a business owner. Make it a good one. Set an example for others. Do the right thing.

— Brenda Johima
JOHIMA Social Media + Marketing

Take Online, Offline. Call Me. 1.250.335.1195

Do The Right Thing : Say NO To Spreading Work Without Credit

Copyright SymbolHere’s one more TIP on intellectual copyright. I’m an advocate for the arts, and 100% believe that artists, creatives and photographers must receive credit (and pay) for their work.

What can YOU do online to help protect the careers of artists, creatives and photographers? It’s plain good karma. The right thing to do is to not steal images online.

Here’s one thing that I do. If I see something posted online on a social network that does not have a photographer credit, I post a friendly question “Who is the photographer?” … right in the comment thread or post. It’s a simple way to bring attention to the issue without a big fuss. Sometimes people are not aware, and then I suggest that they add the artist/photographers name and link to their website. Many will happily apologize and do that. Others, shockingly, do not care.

Great images bring tremendous traffic to websites and Facebook pages and social networks.

Artists and photographers work hard to create that work.

Others do not have the right to use that work without permission, or to receive pay or credit from that work without going through the proper channels. Even if a business is “only” receiving extra traffic as a result of images used without permission, they are receiving profit from someone else’s hard work. (and livelihood)

Not OK.

Ask permission to use images, pay for images, and at minimum, credit the original source of the content creator with their full name and a link back to their website, and let them know that you did so.

Stand up for each other online. Let’s work together on this. Stand up for other artists and photographers. Demand that business owners and bloggers give credit where credit is due.

Do the right thing. Be An Advocate for the Arts.

Say NO to spreading work online which does not have credit included.

P.S. And that includes Pinterest. Say NO to spreading and creating pins and boards that do not credit the artist/photographer/designer who created the original work.

— Brenda Johima
JOHIMA Social Media + Marketing

Take Online, Offline. Call Me. 1.250.335.1195

Intellectual Copyright is a HOT Topic Right Now and it Should Be

Copyright SymbolIntellectual copyright is a HOT topic right now and it should be. The very livelihood of artists and content creators is at risk. If you jumped into Pinterest (as I did) or onto any social network which may not be crediting the original source (artist/photographer) I’m asking you to login and delete any images that are without credit to the original source.

I personally AM Double-Checking everything and will delete any pins or posts that are not crediting the artist. Here’s another option that has been around for awhile : Link With Love

— Brenda Johima
JOHIMA Social Media + Marketing

Take Online, Offline. Call Me. 1.250.335.1195


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